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Exam Code: 00M-248
Exam Name: IBM (IBM Cognos Midmarket Foundational Sales Mastery Test v1)

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NO.1 Which buying agenda is about turning data into accessible information and delivering the right
level to different users?
A. analysis
B. reporting
C. planning
D. intelligence
Answer: A

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NO.2 Which question will yield the best results when selling IBM Cognos Express to a director of
sales
or marketing?
A. What happens when you do not identify the early warning signs of bottlenecks orproblems?
B. What happens when management is not able to get information they need in a timely manner
for decision making or do not have the visibility they need across the multitude of business
systems?
C. When looking at your customers, are you able to determine which of them is likely to be the
most profitable, costly, or most satisfied so you can to be proactive in managing them?
D. How many people do you have creating and maintaining reports, and what is the annual cost
for supporting your reporting applications?
Answer: B

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NO.3 Which statement is true about restrictions on IBM Cognos Express?
A. A customer may only purchase one IBM Cognos Express environment.
B. The maximum number of users is 50 per module, but no more than 100 in the environment.
C. IBM Cognos Express must be installed on a single Windows host.
D. A server hosting IBM Cognos Express may have a maximum of 64 cores.
Answer: B

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NO.4 Which manager would it be most effective to ask, "Do you have a difficult time meeting the
needs
around information requests?" when proposing IBM Cognos Express?
A. accounting manager
B. sales manager
C. IT manager
D. customer service manager
Answer: C

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6. Which question will yield the best results when selling IBM Cognos Express to a director in
operations or manufacturing?
A. What happens when you do not identify the early warning signs of bottlenecks or problems?
B. What happens when managementnot able to get information they need in a timely manner
fordecision-makingor do not have the visibility they need across the multitude of business
systems?
C. When looking at your customers, are you able to determine which of them is likely to be the
most profitable, costly, or most satisfied so you can to be proactive in managing them?
D. How many people do you have creating and maintaining reports, and what is the annual cost
for supporting your reporting applications?
Answer: A

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7. Which statement is true about the ideal prospect for IBM Cognos Express?
A. They are less mature in their business intelligence processes.
B. They are a small company (<100 employees).
C. They are an existing Cognos customer
D. They require more than just the essential reporting, analysis, and planning capabilities.
Answer: A

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8. Which statement is true about midmarket companies?
A. They are less price sensitive
B. They have fewer IT constraints
C. They rely less on Microsoft Excel for their business intelligence strategies
D. They have closer alignment between their IT and business departments
Answer: B

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9. An organization currently uses silos of Microsoft Excel spreadsheets for their business analytics
processes. They want to enhance the way they use this information to make plans and budgets.
Which IBM Cognos Express module best meets their needs?
A. Reporter
B. Manager
C. Advisor
D. Xcelerator
Answer: D

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10. What are the 3 key pillars to the IBM Cognos Express value proposition?
A. Cognos Express is easy to install, easy to sell, and easy to buy.
B. Cognos Express is easy to purchase, easy to maintain, and easy to navigate.
C. Cognos Express is easy to install, easy to use, and easy to buy.
D. Cognos Express is easy to use, easy to understand, and easy to manage.
Answer: C

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NO.5 Which IBM Cognos Express module provides a Web-based tool for analysis?
A. Reporter
B. Manager
C. Advisor
D. Xcelerator
Answer: C

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