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Exam Code: M2050-246Exam Name: IBM Smarter Commerce Sales Mastery Test v1
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Exam Code: C2090-540Exam Name: IBM PureData System for Analytics v7.0
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NO.1 What provides the capability to rapidly deliver new web concepts or delineated brand
sites via asset
sharing on a common platform?
A. Personalization
B. Social integration
C. Partnership with affiliates
D. Extended sites
Answer: B
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NO.2 Segmentation, offer management, interaction history, real-time behavioral targeting,
and contact
optimization are examples of capabilities delivered as part of what?
A. Data mining.
B. Social platform.
C. Central decisioning.
D. Customer clustering.
Answer: C
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NO.3 Which of the following Smarter Commerce Offerings is a core part of delivering a
customer
buy-online, pick-up in store (BOPIS) capability?
A. Social Analytics.
B. Distributed Order Management.
C. Logistics Management.
D. Customer Self Service.
Answer: B
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NO.4 In order to effectively implement ___________ you must be able to aggregate line items
from individual
orders to send to suppliers and then separate them out again for customer fulfillment.
A. store operations
B. cross-channel order management
C. social marketing
D. supply chain visibility
Answer: D
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NO.5 Smarter Commerce is focused on which of the following 3 dimensions with respect to
the customer?
A. Customer potential, customer transaction capture, customer fulfillment.
B. Customer insight, customer value strategy, customer & partner engagement.
C. Customer demographics, customer geography, customer affluence.
D. Customer returns, customer purchases, customer order changes.
Answer: B
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NO.6 The web marketing continuous optimization platform can drive which of the following
capabilities?
A. Optimize paid search advertising.
B. Automate customer recommendations based on LIVE profile.
C. Target through online advertisements based on interaction history.
D. All of the above.
Answer: B
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NO.7 What are Smarter Commerce Buy
Offerings focused on?
A. Visibility and optimization in the supply chain.
B. Customer buying patterns.
C. Effective 1:1 marketing to facilitate customer purchase decisions.
D. Buy online, pick-up in the store (BOPIS).
Answer: A
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NO.8 You can create a powerful self-service experience for the customer using?
A. The IBM Customer Experience Suite
B. The IBM Commerce Framework
C. The IBM Enterprise Service Process Manager
D. The IBM Customer Service System
Answer: A
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